It's or Its? It's Not The Same Grammarly. It’s and its are among the most commonly confused words. They are pronounced the same, there’s a very small difference in how they’re written, and it’s also easy to mistake the contraction in it’s for a possessive. But the rules are very clear— it’s is the same type of contraction as “where’s” or “there’s,” and its.
It's is a contraction and should be used where a sentence would normally read 'it is.' The apostrophe indicates that part of a word has been removed. Its with no apostrophe, on the other hand, is the possessive word, like 'his' and 'her,' for nouns without gender. For example, 'The sun was so bright, its.
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